This Privacy Policy (the "Privacy Policy") applies to the US version of the PlayboyStyle.com website (the "Playboy Style Site"), owned and operated by Playboy Enterprises International, Inc. (referred to herein as "Playboy," "we" or "us"). This Privacy Policy does NOT apply to other online or offline Playboy websites, products or services, nor does it apply to any website called ‘Playboy Style,' which is operated by one of Playboy's licensees.

This Privacy Policy explains what information we collect about you and what we do with it. We reserve the right to modify this Privacy Policy at any time, and we will notify you of any material changes by posting the new Privacy Policy here and changing the "Effective Date" at the top. We may also use alternative methods to alert you to changes to the Privacy Policy. We encourage you to check this page periodically for any changes. By using or navigating any portion of the Playboy Style Site, you acknowledge that you have read, understand and agree to be bound by this Privacy Policy or any modified Privacy Policy as posted. If you do not agree to these terms, please do not use or visit any portion of the Playboy Style Site.

What information do we collect?

We collect personal information that you provide to us such as your name, e-mail address, street address and gender. We generally collect this personal information on our registration forms when you sign up to receive email newsletters, product information or services from the Playboy Style Site. We may also collect information through our online surveys and/or contests if you choose to participate, such as your age and income level.

We collect IP addresses and anonymous demographic information (such as your zip code and browser type) and may use this data to tailor your experience at the Playboy Style Site, provide content in which we think you may be interested, display content according to your preferences; and analyze traffic to the Playboy Style Site.

What do we do with the information we collect?

We use personal information and other demographic or profile information that you provide to us to fulfill your requests, to provide you with information about Playboy fashions and lifestyle products, to provide you with information about some of our partners or third party companies in which we think you may be interested, and to contact you when necessary.

We use IP addresses and anonymous demographic information to tailor your experiences at the Playboy Style Site by showing content in which we think you will be interested and displaying content according to your preferences. Anonymous demographic information is shared with advertisers and market researchers on an aggregate basis and cannot be used to identify you.

We use information collected through the Playboy Style Site to evaluate and improve our services. We may develop and use, in our sole discretion, consumer research which may be based in part on your use of our services.

Personal information collected on the Playboy Style Site is stored and processed in the United States and by using the Playboy Style Site, you consent to any transfer of information outside of your country to the United States.

Do we share the information we collect with third parties?

We may share information we collect with third party service providers to manage certain aspects of the services we provide, such as maintaining our servers and processing your requests through the Playboy Style Site.

In some cases, we will share information we collect (including personal information or anonymous demographic information) with third party companies who may offer products or services in which we believe you may be interested. We may also share information with third parties with whom we partner to co-promote and administer sweepstakes and contests on the Playboy Style Site.

We may also disclose your information in special cases if required to do so by law, court order or other governmental authority or when we believe in good faith that disclosing this information is otherwise necessary or advisable, including, for example, to identify, contact, or bring legal action against someone who may be causing injury to or interfering with the rights or property of Playboy, another user or anyone else that could be harmed by such activities.

In the event of a change in ownership or a merger with, acquisition by or sale of assets to another entity, we reserve the right to transfer all user information collected in connection with the Playboy Style Site, including email addresses, to a separate entity. Playboy will notify you (via a posting on the Playboy Style Site or the Privacy Policy or via email (in our discretion)) of such a transfer, and you may choose to modify your registration information at that time. This means that if you are concerned about your personal data migrating to a new owner, you can deactivate your account.

Is the information submitted in public forums confidential?

No. The Playboy Style Site may offer chat rooms, forums, message boards and/or newsgroups to our users. Please remember that any information disclosed in these areas becomes public information. Accordingly, you should exercise caution when deciding to disclose your personal information and you do so at your own risk.

Do we use cookies?

Cookies are pieces of information generated by web servers and stored in your computer for future access by the Playboy Style Site. The Playboy Style Site may use cookie technology to enhance your online experience by making it easier for you to navigate the Playboy Style Site and to make features work better. Generally, cookies can be disabled at your discretion. You will continue to be able to access the Playboy Style Site if you disable cookies, however, you may not be able to take advantage of all of the services available on the Playboy Style Site if cookies are disabled.

Do we use web beacons?

The Playboy Style Site may contain electronic images known as "web beacons" or single-pixel GIFs that allow us to count visitors to the Playboy Style Site and deliver co-branded services. Web beacons collect limited non-personal information including cookie numbers, time and date of a page view and a description of the page on which the web beacon resides.

Is the Playboy Style Site secure?

We are committed to maintaining the security of your personal information and have measures in place to protect against the loss, misuse and alteration of the information under our control. All information is stored in a secure location behind a firewall with limited administrative access.

Does this Privacy Policy apply to linked websites other than the Playboy Style Site?

No. The Playboy Style Site may contain links to other websites, resources and sources of Playboy. By clicking on any ad banner or other link, you will be redirected off the Playboy Style Site to third party websites. Playboy is not responsible for the privacy policies of such websites. You should make sure that you read and understand the privacy policies of these websites and direct any concerns regarding external links to the website administrator or webmaster of that third party website.

How do I unsubscribe from emails sent by Playboy?

All e-mails you receive from us will include specific instructions on how to unsubscribe, and you may unsubscribe at any time. Additionally, we give you the following options for removing your information from our database:

1. Send an email to admin@playboy.com (please indicate that you would like to be unsubscribed from PlayboyStyle.com emails);
2. Select the opt-out link at the bottom of any Playboy email and follow the instructions provided;
3. Send a letter to the following address:
   
   Customer Service – PlayboyStyle.com
   Playboy Enterprises International, Inc.
   680 North Lake Shore Drive
   Chicago, IL 60611

Please note, however, you cannot opt out of receiving emails from us regarding your account and/or the status of a request.

Can I update/correct my information?

Yes. You may correct or update the personal information you've provided via the Playboy Style Site by sending us an email at pb@playboy.com. Please note, however, that even if you update or remove your personal information from our live database, your data may be retained in our backup files and archives.

YOUR CALIFORNIA PRIVACY RIGHTS

California residents who have an established business relationship with Playboy may choose to opt out of having Playboy disclose personal information about them to third parties for marketing purposes.

From time to time, we may share your personal information with carefully screened companies that offer products or services that we believe you may enjoy. If you do not want us to share your personal information with such third parties, please send us your name, address, email address and phone number to calprivacy@playboy.com.

Your opt out request will be processed within 30 days of the date it was received. For more information on our online privacy practices, please click here